I was on my way back from London and was buying a coffee in the train’s overcrowded buffet car. This was back in 1997 and just a few days after the death of Princess Diana. Behind me a somewhat inebriated journalist was loudly confiding to his companion that her death was going to cost the newspaper industry millions of pounds. ‘We’ll never be able to replace her – her picture on the front page guaranteed sales’.
I wasn’t hugely shocked by his mercenary cynicism – though I was surprised at his booze-induced frankness – because, while our news media here in the UK is often described as being among the best that is available anywhere, it does seem to have become much more sensationalising and trivialising in the past decade or so.
The NLP suggestion, when faced with someone’s inappropriate behaviour, is to look for the ‘intention’ behind that behaviour rather than focus merely on the behaviour. By “intention” we mean one of the person trying to achieve through their behaviour is . So if a colleague is being difficult in some way we seek to find out what are they trying to achieve through that behaviour. If one’s child or partner is sulking we aim to find out what they trying to achieve through sulking.
If we apply this to the news media it’s pretty obvious what’s going on – the newspapers, magazines, television and radio want to keep us coming back for more. The individual journalists want to further their careers, get more money and collect awards. And in both cases we, their customers, are a means to an end.
In addition to seeking the intention behind that behaviour is also useful to use the NLP Different Perspectives, or Perceptual Positions patterns that we can see the situation through their eyes. Applying this to the media their behaviour is quite logical in that they are prepared to do whatever it takes to stay in business, especially with so many people switching to the Internet for news.
If we then use the NLP tactic of Chunking Up in order to recognise the bigger picture behind the various methods they use we can recognise a three-part formula for attracting you and I: the 3 S’s of shock, sadden, and scare. The accepted wisdom in the media is that good news doesn’t sell and they appear to believe that this best way of selling copies, or maintaining ratings or, in the case of individual journalists making a name for yourself.
(Yes, there could be a fourth ‘S’ in the formula if we add ‘seduce’. And some sections of the media do quite well by featuring naked bodies and salacious gossip and investigations into people’s private lives.)
Right now the Global Economic Crisis is, not surprisingly, big news so we are fed daily dollops of grim news: job cuts, business closures, house prices falling, falling profits, and consumers and running scared rather than shopping. And you can bet that there will be ever more gloomy predictions and reports for at least the next few months.
This will continue until a serious plane crash, terrorist atrocity, or natural calamity steals the headlines for a week or so. And you can bet that already there is that other trusty perennial The Annual Great Winter Flu Scare story waiting in the wings, just in case, to boost the ratings and advertising and sales.
Earlier this year we were receiving warnings that rising prices was going to cause famine in most developing countries. At about the same time reports on rising petrol prices reached near-hysteria with warnings that driving would soon become too expensive for many of us – and make food too expensive for many even in the developed world. And then we had the running story that we in Europe were facing a winter freeze up because Russia was going to turn off the gas supply.
Now, just a few months later, oil prices are at their lowest for 18 months and this has resulted in lower food prices internationally because of cheaper fertiliser and reduced distribution costs. and, it appears, Russia needs to trade just like any other nation. This news is not getting the same media coverage – it doesn’t meet the shock-sadden-scare criteria.
Yes, there is lots of bad news about. And it’s right and proper that the media should be report it. However there is not just bad news. There is good news as well but good news doesn’t sell newspapers or help ratings. And even when it is covered it certainly doesn’t get the headlines or the sustained coverage.
The bad news coverage is generally sensationalised and gives us neither a balanced nor a long-term perspective. we do not, for example
In our NLP Core Skills course we do an important little experiment to demonstrate how we automatically, or unconsciously, filter incoming information – and how this filtering process influences our attitude, our actions and our emotions.
The experiment explains how we find what we set out to find and how self fulfilling prophecy’s work. Now, unless we are very careful indeed, the news media will set our filters in a very important way; we will begin to see only doom, gloom, suffering, pain, illness, poverty, and so on – negating optimism, enthusiasm and even the joy of living. And this is happening to millions of individuals right now: you may have noticed how much more pessimistic and cautious many people seem to be now compared with even six or eight months ago…
Even if you do choose to not read newspapers, not look as headlines on billboards, not listen to the radio or watch TV news you’re still going to be mixing with people who do this and who have absorbed that attitude. And it takes a pretty determined and clear thinking attitude to not be at least slightly affected by it.
So, unless we are very careful, we can get used to accepting such messages as simply describing ‘the way things are’ and, once this begins happening, they can become self-fulfilling prophecies so that …
So opportunities are missed, economic activity slows down even further and the media have more doom and gloom to report – and their gloomy predictions have been proved right – by you and I!
Yes, and they have always been happening and will continue to happen. People are losing jobs or even their homes and businesses are closing. To bounce back from serious setbacks such as these requires self belief, confidence, and realistic optimism – qualities which are unlikely to be engendered by paying attention to the news media.
There are quite a few things, apart from the obvious and somewhat extreme move of avoiding the news media altogether, which we can do to
And we’ll begin looking at these in the next newsletter – which will be with you in just over a week!
http://pegasusnlpblog.com/nlp-and-the-shaky-markets/ (March 2008)
http://pegasusnlpblog.com/nlp-mental-perceptual-filters/ (August 2008)
http://www.nlp-now.co.uk/news-media-doom-gloom/ (November 2008)
http://pegasusnlpblog.com/how-channel4-exploits-9_11-deaths/ (September 2009)
http://pegasusnlpblog.com/the-blue-monday-myth-or-lie/ (January 2011)
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By Reg Connolly, Director of Training, Pegasus NLP