NLP for people who like to think for themselves

NLP in the Workplace

How to use the NLP 'Rep Systems'

NLP insights into how people think In NLP we act as if we have six main ways of thinking, or ‘representing’ or processing information i.e. our five senses + our ability to think through self talk and analysis. We call these representational systems, or rep systems. And, of these six, the most commonly used thinking…

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How not to bore your audience

The Minister speaks I was looking forward to seeing how the professional speaker would address the audience. He was a UK Government Minister and the keynote speaker at the conference. I was in the audience for the opening session because I would later be presenting a workshop at the conference. My heart sank when he…

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Your 'career brand'

Mention ‘brand’ and most people think about sales and marketing. But ‘brand’ can be a much wider topic if we think about it as being the emotions which people associate with people as well as with products. (Last week’s 5 Twitter Tips on @pegasusnlp were about branding and how this is relevant to your career or your personal…

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Consultative Motivating

Motivating people their way Here at Pegasus NLP we have developed an approach to motivating people called Consultative Motivating.  It uses a number of elements of which two are fundamental: Motivate people their way: use their motivational style rather than yours – and discover this by chatting with them Motivate through consulting rather than lecturing.…

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Sorry I'm late…

I don’t like wasting time People who are consistently late for appointments or meetings tends to share a particular trait. They don’t like waiting around – it’s a waste of time. In their eyes arriving 5 or 10 minutes early for an appointment wastes valuable time that could be spent on other things. So they…

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Fooling customers damages goodwill – and the brand

The great offers that are snatched back We come across these truth-but-not-the-whole-truth sales and marketing tricks every day special offers that aren’t very special when you read the small print massive discounts that turn out to only apply to a few items wonderfully enticing radio adverts – followed by a long, very rushed, and garbled piece of…

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Brands – robust or damaged

Yesterday’s announcement that the News of the World was to close down got me thinking of branding – and how easily a brand can become damaged. Branding – just what is it? What actually is a ‘brand’? Well, there’s the literal and comprehensive version and the down-to-earth NLP version. The American Marketing Association defines a…

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Communicating with customers

What’s it like for would-be customers’? The car ahead of me had stickers advertising their service. I could tell that much because of the big lettering on the car boot (i.e. trunk in the US). They also had their mobile telephone number in big bright letters across the width of the boot, too, so would-be customers…

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Selling & Influencing

The original of this article was on how selling and influencing are best done through questions and information gathering.  The article has been up-dated and extended and published here:  https://nlp-now.co.uk/influencing-selling-getting-your-way/ The main points from the article: Selling is part of the bigger picture of ‘influencing’ In influencing we aim to change peoples’ minds Respectful influencing (and selling)…

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