Time to sell yourself Many people attend job interviews or on-job appraisals with a naive belief that if the look good, feel confident, and do a good job of answering questions they’ll succeed. This approach is naive because to is not taking into account the dynamics operating oin an interview and, especially, it is not…

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Yesterday’s announcement that the News of the World was to close down got me thinking of branding – and how easily a brand can become damaged. Branding – just what is it? What actually is a ‘brand’? Well, there’s the literal and comprehensive version and the down-to-earth NLP version. The American Marketing Association defines a…

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This month’s Pegasus NLP Newsletter is about using NLP in the workplace and, specifically, about making presentations. Being able to present your ideas confidently, clearly and professionally is an important career skill because whether you are presenting to a small meeting or to a large gathering you are on show and are being judged by your audience. It’s not…

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