Time to sell yourself Many people attend job interviews or on-job appraisals with a naive belief that if the look good, feel confident, and do a good job of answering questions they’ll succeed. This approach is naive because to is not taking into account the dynamics operating oin an interview and, especially, it is not…

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Yesterday’s announcement that the News of the World was to close down got me thinking of branding – and how easily a brand can become damaged. Branding – just what is it? What actually is a ‘brand’? Well, there’s the literal and comprehensive version and the down-to-earth NLP version. The American Marketing Association defines a…

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What’s it like for would-be customers’? The car ahead of me had stickers advertising their service. I could tell that much because of the big lettering on the car boot (i.e. trunk in the US). They also had their mobile telephone number in big bright letters across the width of the boot, too, so would-be customers…

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The latest Pegasus NLP Newsletter is about using NLP to prepare for important personal, social and business interactions. Based on the Pegasus NLP version of the NLP Perceptual Positions Technique, which we call Different Perspectives, the newsletter provides tips for Being clear about what you want Determining how you will behave in the meeting Identifying…

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