Yesterday’s announcement that the News of the World was to close down got me thinking of branding – and how easily a brand can become damaged. Branding – just what is it? What actually is a ‘brand’? Well, there’s the literal and comprehensive version and the down-to-earth NLP version. The American Marketing Association defines a…

Read More

NLP is great, wonderful, amazing etc etc It goes like this; you’ve been interested in and using NLP for a while and have found that it has made a difference in your life. You’ve used it to solve some problems and to make a few valuable breakthroughs in how you think, feel and communicate. And…

Read More