Words to use with caution: ‘But’

Reading time 4 mins

Imagine you are with a close friend and he or she says I really appreciate you as a friend, I am glad we get to spend time together, and I especially like your sense of humour… and then pauses and adds …BUT….

Or someone says

That’s a lovely jacket you’re wearing … but…

You did a wonderful job with this… but…

I like your new hairstyle… but…

What happens in your mind when the person says that little word – that ‘but’?


Even before they say anything else?

However we rationally respond … our emotional response is to ignore everything that went before the ‘but’. We immediately focus on what comes after it.

Why? Because intuitively we recognise this is what they really think, feel or intend.

‘But’ negates whatever precedes it

The word BUT negates or cancels everything that goes before it.

It’s like a communication red light … flashing, warning, saying ‘here comes the real message!!’

Here comes the really important part of the sentence is coming up.

When you use it most people listening to you will give more attention and more weight to what you say after you say BUT.  This tiny little word is widely misused…

Managers use it when giving feedback in appraisals:

You handled that wonderfully… but…

On the whole your performance was good… but…

Spouses misuse it:

I really love the way you touch me … but…

It’s great being with you… but…

Teachers misuse it:

That wasn’t too bad… but…

Your spelling is good … but …

In each case it is likely that person speaking fully intends to be helpful or complimentary. But they then step on this verbal ‘landmine’ which then demolishes the effect they are attempting to create.

The disguised ‘but’

There are other ways having the same effect without using the word. For example ‘yet’ and ‘however’ can be used with similar negative impact:

I enjoyed that … however…

You made some good points just now… and yet…

What to do instead

Simply replace BUT with the word AND! Do it for just seven days and it is likely that you will use it a lot less in future.

Instead of:

I had a great evening out with you but perhaps we tried to pack too much into it

Your performance in your job has been very good but I’d like you to be more of a team player

I agree with a lot of what you are saying but I wonder if we could examine this particular point


I had a great evening out with you AND perhaps we tried to pack too much into it

Your performance in your job has been very good and I’d like you to be more of a team player

I agree with a lot of what you are saying and I wonder if we could examine this particular point

You may find this a bit of a stretch, incidentally, because this little word and the attitude that goes with it is a quite deeply ingrained part of the culture of native English speakers. (I cannot speak for other cultures but I’d like to have your comments on this.)

Be careful with your use of  ‘and’, too. If you over-emphasise it and, especially, if you pause before and after using it this will have the almost same effect as using but!

The useful way to use ‘But’

Of course, there’s nothing wrong with using ‘but’ as long as you are aware of how it will influence the other person’s thinking. Which is why I used it twice in the above text – yes, it was deliberate :-).

Use it, for example, when you want to acknowledge something negative but emphasise the positive alternative

That wasn’t your best effort BUT I know you will do better next time.

OK, so we screwed up there BUT lets learn from our mistakes and move on.

We’re certainly facing some huge obstacles with this project BUT I know we can succeed.

Why make a fuss about one little word?

In corporate work I’ve seen experienced managers make great feedback comments and then sabotage the effect by adding ‘but’.

I’ve heard people tell their spouses or life partners how much they love them and then spoil the effect with a ‘but’.

And I’ve seen parents evoke unwelcome responses in their children with careless use of their ‘buts’.

Good intentions are not enough

It’s not enough to have good intentions. A core principle of NLP, and one that is so important that it permeates all of our own NLP courses in the New Forest, is that you are responsible for the impact of your communication.

You can begin taking even greater responsibility for your impact by becoming very aware of your use of ‘but’. Use it with great care or simply replace it with ‘and’.  

There’s a similar article on the word “Try” here


Bookmark and Share


The Pegasus NLP Newsletter

The above article was originally in our monthly newsletter. It’s published every 2-4 weeks and is free. 

You can subscribe to our newsletter here

And there will be no spam – I promise.  You have trusted me with your email address I will use it for the Newsletter and for nothing else – and it will never be shared with anyone else. Ever.

Scroll to Top